Strengthening Your Mission. Amplifying Your Impact.
We strengthen your internal capacity, align your strategy, and support your team so you can stay focused on what matters most: serving your community.
About us
Inclusive Consulting That Strengthens Organizations From Within
For Good Consultants believes that high-quality, inclusive consulting should be accessible to all organizations, not only large institutions. We support non-profits, grassroots movements, and social impact groups with strategic, operational, and organizational development services that build lasting capacity.
Our work focuses on strengthening structures, clarifying direction, and equipping teams with the tools and confidence to grow sustainably.
Guided by equity, we offer a Non-profit Discount Program to reduce financial barriers for purpose-driven and equity-deserving organizations. With diverse lived and professional experience, we deliver an inclusive, ethical approach that helps you turn vision into effective, sustainable action.
Our Services
Comprehensive Social Impact Consulting Services
Strategic Planning & Organizational Development
We help organizations clarify vision, set priorities, and build strong structures through strategic planning and governance support that strengthens alignment, focus,
and long-term growth.
Capacity Building, Facilitation & Training
We provide tailored workshops, coaching, and facilitation that strengthen leadership, operations, and team capacity, ensuring your staff can sustain growth and drive
meaningful impact
independently.
Grant Development & Fundraising Strategy
We create strong grant applications and fundraising strategies that help organizations secure funding, diversify revenue, and build long-term financial resilience through clear, compelling
impact communication.
Program Design & Evaluation
We design and evaluate programs using data and equity-informed frameworks to ensure effectiveness, inclusivity, and measurable
community outcomes
aligned with organizational
goals.
OUR TEAM
Founder & Lead Consultant
Alia Azimi is the Founder and Lead Consultant of For Good Consultants, where she leads the firm’s strategic and operational direction. With over 8 years of experience spanning the non-profit, public and private sectors, Alia has worked across Canada, Africa, the Middle East, and Asia on projects advancing equity, governance, socioeconomic and social impact.
Before moving to Canada, she advised the Governments of Rwanda and Nigeria on policy reform and supported strategy initiatives in Somalia, Tanzania, and Saudi Arabia. These global experiences, combined with her lived experience as a Racialized newcomer, shape her inclusive and systems-oriented approach to consulting.
Alia is deeply passionate about driving progress and sustainability for charities and non-profits. As the founding Executive Director of Queer Calgary, Alia led the organization’s transition from a grassroots initiative to a registered non-profit serving over 1,000 individuals annually—securing more than $180,000 in grant funding within 18 months. She also serves on the Board of the Calgary Queer Arts Society and United Way’s Grassroots Empowerment Moh’kinstsis Committee, advancing opportunities for equity-deserving communities.
Alia holds a Master of Public Policy from the University of Calgary and a Bachelor of Economics from the University of Malaya.
Testimonials
Honest Reviews from our Customers
Jane Anderson
Homeowner, San Diego
“The team at Earthly Elegance totally transformed our backyard into a stunning oasis. Their attention to detail and creativity exceeded our expectations!”
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Let’s discuss how we can transform your organization!
Land Acknowledgement
In the spirit of respect, truth, and reciprocity: For Good Consultants acknowledge that we live and grow on land adjacent to where the Bow and Elbow Rivers meet within Treaty 7 land. This area has been known by many names by people of many cultures such as Moh’kinsstis (Blackfoot), Wincheesh-pah (Nakoda), Otos-kwunee (Cree) and Kootsisáw (Tsuu’tina) long before settlers named this place Calgary. This territory is home to the Blackfoot Confederacy (Siksika, Kainai, Piikani), the Stoney Nakoda Nations (Chiniki, Bearspaw, Goodstoney), the Tsuut’ina Nation, and the Otipemisiwak Métis Government of the Métis Nation within Alberta Districts 5 and 6. In the spirit of reconciliation, we acknowledge the Indigenous people of all of Turtle Island and make a commitment to continue decolonization in our work and to promote equity and dignity for all people.